Blogs are as commonplace nowadays as real estate websites themselves. Sort of an evolved form of the traditional pen and paper journal, they’ve become a vital tool towards helping companies and individuals stay connected and in touch with their audience and readers.
Many real estate website design companies offer blogs as part of a hosting package that are easy to set up and maintain, but what if you want to take the do it yourself approach? Let's take a look at two of the leading blogging sites, Wordpress.com and Blogger, a product of Google.
If you’ve recently had some real estate web design done and want to set up a blog quick and painlessly, both of these services make it very easy. It’s once you start digging into the finer details that you need to decide which is best for you.
For example, Blogger allows you to customize your layout and colors to your liking while Wordpress charges for customization. On the other hand Wordpress offers twice as much storage space as Blogger and it also allows you to import files commonly used in a business environment like Microsoft Word documents.
Wordpress also allows for a greater variety of posting options. If let’s say you want to allow someone to post an entry as a guest, you can set them up as contributors. While Blogger doesn’t allow this degree of guest posting, it outshines Wordpress in its abundance of simple to use widgets that add increased functionality to your real estate blog such as embedding videos or photo slideshows.
Whichever service you decide upon, the important thing is to remain consistent with your blogging and engaging with your topics. There are numerous sites out there with great real estate website design, encouraging communication is essential towards attracting loyal clients.
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