Having a website is no longer option as much as it has become a necessity. Websites vary in quality from usefulness to their aesthetic appeal and this quality is largely determined by the talent and skills of the web designer.
It takes time to learn how to become a skilled web designer but in terms of becoming familiar with its foundations, real estate web design shares a few things in common with the traditional art of painting.
A painter has a canvas which comes in a certain length and width. A designer uses the screen and a virtual blank canvas which also has a fixed size, the difference being it’s determined by pixels as opposed to inches. Since websites should “fit” properly within a user’s web browser, designers usually stick to a standard pixel width and length, that standard being 1024x768.
The basic components of a website are the images and text. Websites are designed to convey information and usually the toughest part is determining a cohesive layout between these images and the text so that the page flows and does not appear as though individual elements were all clumped together haphazardly.
Back when many people were still using narrowband, it was important to ensure that images were properly optimized for slow internet connections. Nowadays most people have some kind of broadband connection but it’s still important to make sure images are not unnecessarily large. In other words don’t just grab a photo taken from a digital camera and put it on a website. This will cause unnecessary page load and may even affect the layout of the page.
The amount of text will largely depend on the target audience as some industries will obviously require more textual information than others. However, web pages are not books so it’s still important to get the important points across as succinctly as possible as excessive text will drive impatient web users away to a competitor’s website.
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